Brands in News

The Man Who Revived FILA And “Dad Shoes” Is Worth $830 Million!

Even if you don’t like these shoes they are bringing in the money.

Athletic brands and street style are more popular now than ever with lots of brands like Adidas and Puma being revived from the dead. The most surprising of all brands may be FILA and the chunky “dad shoes” aka the Disruptors — I have them and they’re amazing honestly.

Well, the company is doing so well now that you won’t believe how much the Chairman, Yoon Yoon-soo (Gene, his English name), is now worth. According to Bloomberg, Yoon is worth a staggering $830 million!!

Plenty of celebrities like Rihanna and the Jenner sisters rocking these products have truly helped to catapult the brand. What’s interesting is the long backstory Yoon has from being an employee of the company to eventually taking over the entire business. Read all about his story here.

Reviving this brand was something that took decades of work and strategy, but it has more than paid off. Next time you see someone rocking the iconic shoes you’ll definitely think twice about how popular they really are!
Source:https://1033ampradio.radio.com/blogs/extra-eric/man-who-revived-fila-and-dad-shoes-worth-830-million

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