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Adidas shortlists bidders in Reebok sale -sources

Boards with Reebok store logo are seen on a shopping center at the outlet village Belaya Dacha outside Moscow, Russia, April 23, 2016.
REUTERS/Grigory Dukor/File PhotoFRANKFURT, July 1 (Reuters) – Adidas (ADSGn.DE) has drawn up a shortlist of bidders for its Reebok brand as it seeks to draw a line under an ill-fated investment that never lived up to the German sporting goods company’s expectations, sources close to the matter said.
U.S. rival Wolverine (WWW.N), which has partnered with brand transformation specialist Authentic Brands Group, has been asked to submit a final bid in August, as have buyout firms Advent, CVC, Cerberus and Sycamore, the sources said.
The prospective bidders also declined to comment or were not immediately available for comment.
(Corrects typographical error in headline)($1 = 0.8441 euros)Reporting by Arno Schuetze and Alexander Hubner Editing by David GoodmanOur Standards: The Thomson Reuters Trust Principles.

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That’s shoe business: Resale market of Michael Jordan’s sneakers a multimillion-dollar industry

Resale market of Michael Jordan’s sneakers a multimillion-dollar industry (Illustration: Suvajit Dey) Resale market of Michael Jordan’s sneakers a multimillion-dollar industry (Illustration: Suvajit Dey)When Dior collaborated with the Jordan brand to market, among other items, Air Dior– a version of six-time NBA champion Michael Jordan’s first ever sneaker – the low-top product was priced at $2,000 with the high-top one marked at $2,200.
However, when these sneakers entered the resale market, they went anywhere between $9,000 to $38,000 depending on the demand, according to StockX, which effectively acts as a sneaker stock market.
According to Cowen Equity Research, the resale market of shoes might be worth $6 billion in 2025, a claim made in early 2019.
How is resale value determined?
The resale market also reacts to trends and actions outside its realm.

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