Reebok ties up with retailers to promote ‘workout shoe’

February 22, 2012March 31, 2019 Guru

Sports footwear and apparel maker Reebok has tied up with 15 retailers to create 15 interpretations of its ‘workout’ shoe, to celebrate 25 years of its existence.

Released to coincide with the ‘workout’s 25th anniversary, each new variant of the shoe will feature different materials, colours and patterns.

Reebok has also created four films with four retailers to display the retailers’ interpretations of the Reebok workout, a statement issued by the company said.
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Shoes to have uniform sole thickness from November 2024-World Athletics

December 24, 2021December 24, 2021 Guru

Tokyo 2020 Olympics – Athletics – Men’s 400m Hurdles – Final – Olympic Stadium, Tokyo, Japan – August 3, 2021.
REUTERS/Andrew BoyersDec 23 (Reuters) – The sole thicknesses for all athletic shoes in track and field events will be simplified to a stack height of 20mm from Nov. 1, 2024, World Athletics said on Thursday.
Current regulations allow for shoes to have maximum thickness between 20-25mm depending on the event while it can go up to 40mm for road races.
World Athletics said the timeline was agreed to give shoe manufacturers enough notice after they had made “significant investment” in shoes with a sole thickness between 20-25mm.
Shoe technology has been in the spotlight since records started to tumble, with the governing body trying to draw a line between innovation and giving athletes an unfair advantage.