Guys & Dolls ties up with US-based Disney Shoes
Footwear maker Guys & Dolls (G&D) today said it has tied-up with the US-based Disney Shoes to market and distribute Disney footwear in India.
“G&D has recently incorporated a new company by the name of G&D Trade Zone Pvt Ltd which has tied up with Disney Shoes of USA for marketing and distribution of Disney footwear for kids in India,” G&D said in a statement.
In order to make the partnership a success in India, G&D Trade Zone has worked out a special distribution strategy.
“The company plans to target different channels like departmental stores, footwear speciality stores, MBO’s and e-retailing, to achieve high sales,” it said.
The Delhi-based firm has set a sales target of Rs 10 crore in the first year itself and is looking to target Rs 25 crore sales in next three years, it added.
Guys & Dolls (G&D) is in footwear production for the last two decades and specialises in footwear for children in age group of 2-14 years.
http://www.thehindubusinessline.com/industry-and-economy/marketing/article3519772.ece
