Footwear brand doubles its odds in one of world’s busiest locations

For most retailers, one store in Manhattan’s Times Square is good enough. But not for Skechers.

Skechers USA has opened its second location in Times Square. The new outlet is located in the heart of the busy area, on what’s known as the Bow Tie.

“As an international brand, we felt we could increase the company’s success and growth with two Skechers retail locations in Times Square — one of the highest-traffic destinations on the planet. This amazing new store is a perfect reflection of our brand’s incredible year,” said Michael Greenberg, president, Skechers, which has 1,210 stores worldwide, including 500 that are company owned.

The brand recently announced its biggest quarter ever, with company-owned store sales in the third quarter rising more than 20% over the year-ago period.

The 2,453-sq.-ft. Times Square store debuts a new design that pairs Skechers’ iconic colorful branding with a sleek, modern look that includes black granite tile floors, large-scaled graphics, state-of-the-art audio/video presentations and LED-lit shelves, fixtures and storefront displays. The space showcases the company’s full assortment of footwear and accessories for men, women and children, and includes a “kids fun zone.
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