Adidas Beats Nike

Adidas AG is beating Nike,Inc. on Wall Street. Over the last twelve months, Adidas shares are up 56.50%, while Nike shares are up 33.66%.

What’s behind Adidas lead on Wall Street? Earnings and sales momentum.

For 2019, the German sportswear maker reported record earnings and revenues, driven by strong gains across all market segments. Especially in emerging markets, up 14%, Russia/CIS, up 3%, and North America, up 10%, and in Greater China, up 11%.

While Nike is still the industry leader in terms of sales, Adidas is the most profitable, with a gross profit margin close to 52.08%, compared to 44.70% for Nike.

Adidas’ strong financial performance has been driven by several factors, like the accumulation of a broad portfolio of brands, which include Adidas, Reebok, and Runtastic.
Source:https://www.forbes.com/sites/panosmourdoukoutas/2020/01/11/adidas-beats-nike/#219acb553cbc